It is very very important step and you should very careful for it. You should be a friend of search engines and not an enemy .search engines specially google has to work hard to maintain its search results purity and if your website content disturbs its stability , your website may get a search engine penalty . There are few most potent reasons for those google may penalize any webiste or blog : SAME TO SAME COPY / PASTE DUPLICATE ARTICLE...

Blog post titles Title is very important for seo . I have already written a special post how to use good post titles . Tags You should use claver tags related to your content to attract search engines  . You can use multi keyword tags i.e wordpress-seo or search -engine-optimization instead of using wordpress ,seo ,search-engine,otimization . Content You should use some unique keywords in your post content so that it can be more...

WordPress provides following permalink structures Default ( /?p=123 ) Day and name Month and name Numeric Custom Structure /%category%/%postname%/ %monthnum%/%postname%.html %postname%.html %postname% (common custom structures) Default ( /?p=123 ) structure is not seo friendly because it gives no information about post content . Best known permalink structure is /%year%/%monthnum%/%postname%.html and it is most prevalent .I also use...